1. Articles mentioning both Greenpeace and Microsoft Corp

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    1. Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 2

      Explore Renewable Energy World (May 24 2012) Construction , Fossil Fuel , Fuel Cell , Solar , Wind , Cloud Computing

      Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 2 ... issue. Apple has plans to install 4.8 MW of fuel cells at its Maiden, North Carolina data center.  Microsoft recently launched a pilot project for a grid-independent data centers powered by fuel cells directl......f a comprehensive data center energy strategy comprising both energy efficiency and clean power. As Greenpeace accurately points out, “global IT and cloud computing companies have a tremendous opportunity and u... (Read Full Article)

      Mentions:   Apple   Greenpeace   Facebook

    2. Apple's iCloud Data Center to Use Only Green Power

      Explore eweek.com (May 19 2012) Construction , Fuel Cell , Geothermal , Solar

      Apple's iCloud Data Center to Use Only Green Power Apple, a recent target of Greenpeace for its reliance on coal energy to power its data centers, is making a push to bring renewable and ......ogle, Facebook and Amazon—as well as the expanding businesses of established vendors like Apple and Microsoft—which are building massive data centers to power their Web-based businesses. Like most enterprises,... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    3. Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 1

      Explore Renewable Energy World (May 18 2012) Construction , Emissions , Fossil Fuel , Wind , Cloud Computing , Servers

      Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 1 Last month, Greenpeace launched a series of coordinated protests at Amazon, Apple and Microsoft locations to draw attention to the companies’ use of GHG intensive fuels in powering their data cen... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    4. In praise (yes praise) of the data center big boys by Doug Mohney

      Explore Views and Opinions on Green IT (May 16 2012)

      In praise (yes praise) of the data center big boys by Doug Mohney Having been tarred and feathered on numerous occasions in Greenpeace drive-by PR papers, Facebook, Google and Microsoft are actually making forward progress in the battle to cut carbon emission.  But quiet progress does... (Read Full Article)

      Mentions:   Greenpeace   Google   Facebook

    5. Microsoft gets earth-friendly, goes carbon neutral

      Explore Technology News (May 9 2012) Construction , Fossil Fuel , Cloud Computing

      Microsoft gets earth-friendly, goes carbon neutral ...and carbon offsets," Turner said. Leading tech companies, like Apple, Google, Facebook, Amazon, and Microsoft, use massive amounts of energy, electricity and power. Greenpeace estimates that some individual data centers consume as much electricity as 180,000 homes. The overa... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    6. Greenpeace questions the green in clouds

      Explore ITworld (May 1 2012) Construction , Fuel Cell , Solar

      Greenpeace questions the green in clouds Okay, so I mentioned yesterday, in this blog, about Greenpeace’s new report, “How Clean is Your Cloud?” It’s a comprehensive report on the energy consumption and ...... was a paltry 15.3 percent (for the record, others had lower scores, including Amazon, IBM, Oracle, Microsoft, and Salesforce.com), but had the highest usage of coal at 55.1 percent. Apple got a D for energy t... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    7. Apple is (finally) confirmed as Bloom Energy's customer

      Explore GigaOM (Apr 30 2012) Construction , Power and Cooling , Emissions , Fuel Cell , Solar

      Apple is (finally) confirmed as Bloom Energy's customer ...latest figures. Apple is also building an adjacent 20 MW solar panel farm at the data center. While Greenpeace has given Apple low marks for building its data center in North Carolina, where the grid has a lot ......d by decomposing organic waste). An increasing number of Internet companies, like Apple, Google and Microsoft, are experimenting with turning to biogas as an emerging source to power part of their data ... (Read Full Article)

      Mentions:   Apple   Greenpeace   Google

    8. Apple promises to build 100 percent green data center

      Explore Ubergizmo (Apr 27 2012) Construction

      Apple promises to build 100 percent green data center You’ve probably read our previous post a few days ago about Greenpeace’s claim that Apple is using “dirty” 19th century coal energy to power its plant that hosts iCloud (......e continuous depletion of natural resources, Apple is facing a new challenge, not against Google or Microsoft, but with apolitical organizations backed up by customers who care about these issues. (Read Full Article)

      Mentions:   Apple   Greenpeace   Google

    9. Green Data Centers: Is It Worth Running a “Losing” Race?

      Explore Triple Pundit (Apr 26 2012) Construction , Cloud Computing

      Green Data Centers: Is It Worth Running a “Losing” Race? ...duced from solar, wind, geothermal and low-impact hydropower resources. Kohl’s Department Store and Microsoft– in stark contrast to its Greenpeace Cloud report ranking– ranked second and third. Wal-Mart and Whole Foods rounded out the top five. “... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    10. Greenpeace Pranks Apple at Flagship Stores, Calls for an End to the Coal-Powered Cloud

      Explore TreeHugger (Apr 24 2012) Power and Cooling , Fossil Fuel , Fuel Cell

      Greenpeace Pranks Apple at Flagship Stores, Calls for an End to the Coal-Powered Cloud ...'m excited about the possibilities of this campaign, moving big corporations like Amazon, Apple and Microsoft to be champions of clean energy," Joe Smyth, a volunteer activist, told me. Greenpeace is setting its sights on other high tech consumers of coal power—they recently dropped a 'Clean Our... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    11. Apple Responds To Greenpeace Criticism

      Explore TechWeekEurope UK (Apr 24 2012) Construction , Fossil Fuel , Fuel Cell

      Apple Responds To Greenpeace Criticism Apple has decided not to remain silent after Greenpeace criticised it, along with Amazon and Microsoft, in a mid-April “How Clean Is Your Cloud?” report, which claimed all three heavily relied on “dirty... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    12. What you need to know about data centers & biogas

      Explore GigaOM (Apr 22 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Cloud Computing

      What you need to know about data centers & biogas ... disclosed where it plans to get the biogas, and will use natural gas first, and eventually biogas. Microsoft is planning to develop a grid-independent fuel cell-powered data center, called the Data Plant, tha......k up a lot of power. Companies like Apple and Amazon have been criticized by environmentalists like Greenpeace for building data centers in regions with cheap and dirty power from coal. Adding in biogas-powered... (Read Full Article)

      Mentions:   Apple   Greenpeace   Google

    13. Top 5 Data Center Stories, Week of April 20

      Explore Data Center Knowledge (Apr 21 2012) Construction , Cloud Computing

      Top 5 Data Center Stories, Week of April 20 ...cap of five noteworthy stories that appeared on Data Center Knowledge this past week. Enjoy! Apple: Greenpeace’s Cloud Math is Busted – Apple says it will use 20 megawatts of power at full capacity in its North......treatment plant or landfill, the company said Wednesday. The project will be the first step towards Microsoft’s goal of deploying “data plants” where modular data centers will be powered by renewable energy ... (Read Full Article)

      Mentions:   Apple   Greenpeace   Data Center Knowledge

    14. Apple and Greenpeace Trade Blows in Data Center Grudge Match

      Explore Wired News (Apr 21 2012) Construction , Power and Cooling , Fuel Cell

      Apple and Greenpeace Trade Blows in Data Center Grudge Match Call it the battle of Maiden. This week, Apple and Greenpeace traded very public barbs over how much clean power is used by Apple’s $1 billion state-of-the-art d......this with long term 20 year contracts for big chunks of wind,” he says. “Companies like Apple and Microsoft could be doing this as well. There are wind developers who would like to bring their power to mark... (Read Full Article)

      Mentions:   Apple   Greenpeace   Google

    15. Apple and Greenpeace in War of Words over Dirty Clouds

      Explore Datamation (Apr 20 2012) Construction , Power and Cooling , Fossil Fuel , Fuel Cell , Cloud Computing

      Apple and Greenpeace in War of Words over Dirty Clouds Greenpeace took aim at Apple, Microsoft and Amazon over how the companies are powering the data centers that house their fast-growing cloud... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    16. Letter to Ballmer, Bezos, Cook: Go to Iceland

      Explore SmartPlanet (Apr 20 2012)

      Letter to Ballmer, Bezos, Cook: Go to Iceland Dear Steve Ballmer, Jeff Bezos and Tim Cook - As CEOs of Microsoft, Amazon and Apple, you’re probably aware that the environmental group Greenpeace this week branded each of your companies as laggards at improving the environmental friendliness of... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    17. Greenpeace's clean cloud push: Hey, they've got a point

      Explore Technology News (Apr 20 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Wind , Cloud Computing

      Greenpeace's clean cloud push: Hey, they've got a point ...s to expand as more mobile devices get online. Black balloons=dirty air from coal-powered energy in Greenpeace campaign in Seattle. (Credit: Greenpeace) As such, data centers can and should be efficient. Leading companies -- Facebook, Google, Microsoft, etc. -- have done a lot of innovation over the past few years and spent lots of money to design ... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    18. Greenpeace Gives Apple a Valuable Lesson in Stakeholder Engagement

      Explore Triple Pundit (Apr 20 2012) Construction , Fuel Cell

      Greenpeace Gives Apple a Valuable Lesson in Stakeholder Engagement ...ering their growing 21st-century clouds with dirty, 19th-century coal energy.” In the second group, Greenpeace focused on Amazon, Apple and Microsoft, which “are all rapidly expanding without adequate regard to source of electricity, and rely heavi... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    19. Apple and Greenpeace Trade Blows in Data Center Grudge Match [Apple]

      Explore Gizmodo, the Gadget Guide (Apr 19 2012) Construction , Power and Cooling , Fuel Cell

      Apple and Greenpeace Trade Blows in Data Center Grudge Match [Apple] # apple Call it the battle of Maiden. This week, Apple and Greenpeace traded very public barbs over how much clean power is used by Apple's $1 billion state-of-the-art d......d this with long term 20 year contracts for big chunks of wind," he says. "Companies like Apple and Microsoft could be doing this as well. There are wind developers who would like to bring their power to marke... (Read Full Article)

      Mentions:   Apple   Greenpeace   Google

    20. Cloud's dirty laundry to be aired by Greenpeace

      Explore crn.com.au (Apr 18 2012) Construction , Emissions , Fossil Fuel , Fuel Cell

      Cloud's dirty laundry to be aired by Greenpeace ...ice providers fare The report looks at Amazon Web Services, Apple, Dell, Facebook, Google, HP, IBM, Microsoft, Oracle, Rackspace, Salesforce, Akamai, Twitter and Yahoo. Google ranked high in Greenpeace’s overview, but more recent investments in Taiwan, Singapore and Hong Kong raised questions over th... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    21. Apple Defends Its Data Centers Against Greenpeace Report

      Explore redorbit.com (Apr 18 2012) Construction , Carbon Footprint , Cloud Computing

      Apple Defends Its Data Centers Against Greenpeace Report Defending itself from claims from Greenpeace, Apple has disclosed information about the amount of energy consumed at its North Carolina data cen......d a report of 14 companies leading the transition from local to cloud computing. Apple, Amazon, and Microsoft all received failing grades for their use of coal to power their data centers. When Apple first ann... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    22. Web Host TurnKey Internet to Open Green Data Center in New York State

      Explore Web Host Industry Review (Apr 18 2012) Construction , Cloud Computing

      Web Host TurnKey Internet to Open Green Data Center in New York State ...ing space is obviously a hot topic, as data center demand continues to increase. Earlier this week, Greenpeace published its “How Green is Your Cloud” report, which saw Amazon and Facebook receive low ratings. ......red Missouri-based Internet service provider KCNet. Then just last month, TurnKey added support for Microsoft’s WebMatrix website building software. Talk Back: Are you currently using a data center powered by ... (Read Full Article)

      Mentions:   Greenpeace   Amazon.com   Intel

    23. Apple contests Greenpeace's coal-fired data center claims

      Explore macworld.com (Apr 18 2012) Construction , Power and Cooling , Carbon Footprint , Fossil Fuel , Fuel Cell

      Apple contests Greenpeace's coal-fired data center claims ... for being more transparent about its energy use and committing to use renewable energy. Amazon and Microsoft however received low marks from Greenpeace, which said both “rely heavily on dirty energy to power their clouds.” Microsoft is expanding its data center operations in Virginia, which is heavily reliant on coal and nuclear e... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

    24. Greenpeace protesters target Apple's Ireland HQ

      Explore Macworld UK (Apr 18 2012) Power and Cooling , Fossil Fuel , Fuel Cell

      Greenpeace protesters target Apple's Ireland HQ ...ave targeted Apple's European HQ in Cork, Ireland, to publicise its How Clean is your Cloud report. Greenpeace launched the report earlier this week, singling out Apple, Amazon and Microsoft for criticism over electricity consumption by the data centres used by the tech giants. Apple has a... (Read Full Article)

      Mentions:   Apple   Greenpeace   Amazon.com

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