In praise (yes praise) of the data center big boys by Doug Mohney

Explore Views and Opinions on Green IT (May 16 2012)

Having been tarred and feathered on numerous occasions in Greenpeace drive-by PR papers, Facebook, Google and Microsoft are actually making forward progress in the battle to cut carbon emission.  But quiet......decades before we understand all the consequences, but hardware manufacturers such as AMD, Dell and IBM are paying attention and building hardware to Facebook/Open Compute specs.  You may one day find th... (Read Full Article)

Comment Mentions:   Greenpeace   Google   Facebook

Open Compute Shakes Up Server Supply Chain

Explore Data Center Knowledge (May 8 2012) Cloud Computing , Servers

...rs and other alternatives to working with original equipment manufacturers (OEMs) like Dell, HP and IBM that have dominated server sales in the U.S. ODMs have historically kept a low profile while custom......DMs have historically kept a low profile while customizing designs for bulk sales to companies like Google and Facebook. Last week two large server customizers,Quanta Computer and ZT Systems, announced prod... (Read Full Article)

Comment Mentions:   Google   Facebook   IBM

Open Compute - Yes it really is radical! by Peter Judge

Explore Views and Opinions on Green IT (May 6 2012)

... centre, you want bare-bones equipment with no frills, and for some time now, people like Facebook, Google and Zynga have been going direct to the people that make equipment for the likes of IBM, HP and Dell. . What Open Compute does, according to GigaOM, is to bring those back-room deals into... (Read Full Article)

Comment Mentions:   Forrester Research   Google   The Green Grid

Open Compute builds a business model for the next era of the web

Explore GigaOM (May 4 2012) Servers

...nue and 6.1 percent of all server shipments. While plenty of companies spend money buying gear from IBM, HP and Dell, others are going direct to the companies that build servers for those giants. For com......Cutting costs in IT has huge effects on the bottom line. For example, Facebook spent 16 percent and Google both spent about 9 percent of its revenue on infrastructure and capital expenditures in ... (Read Full Article)

Comment Mentions:   Amazon.com   Intel   Google

Letter to Ballmer, Bezos, Cook: Go to Iceland

Explore SmartPlanet (Apr 20 2012)

...ive your cloud computing operations. It says that compared to other big IT companies like Facebook, Google and Yahoo, you use too much coal and nuclear, and not enough “renewable” power. “Three of the large...... citing, energy efficiency and greenhouse gas mitigation and renewable advocacy. It actually grades IBM, Oracle and Salesforce as worse than the three of you on its list of 14 IT giants. But it singles o... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Cloud's dirty laundry to be aired by Greenpeace

Explore crn.com.au (Apr 18 2012) Construction , Emissions , Fossil Fuel , Fuel Cell

... report. How service providers fare The report looks at Amazon Web Services, Apple, Dell, Facebook, Google, HP, IBM, Microsoft, Oracle, Rackspace, Salesforce, Akamai, Twitter and Yahoo. Google ranked high in Greenpeace’s overview, but more recent investments in Taiwan, Singapore and Hong Kon... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Amazon Receives Failing Grade in Greenpeace “How Green is Your Cloud” Report

Explore Web Host Industry Review (Apr 18 2012) Construction , Fossil Fuel , Cloud Computing

... their data center use into just a few data centers in the cloud. On the other end of the spectrum, Google received the most favorable rating and was the only company to be given an A grade in the category ...... engage their communities. Other companies assessed in the report were Rackspace, Akamai, Dell, HP, IBM, Oracle, Salesforce, Twitter and Yahoo. Talk Back: Are you currently using a data center powered ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace slams Amazon over green datacentre efforts

Explore ZDNet UK (Apr 18 2012) Construction , Power and Cooling , Carbon Footprint , Fuel Cell , Solar , Cloud Computing

...heir "transparency" regarding their infrastructure. Amazon got the worst report card overall, while Google and Akamai were the only companies on the list to be awarded an A grade, for the use of renewable e......n management associated with data consumption." The other companies assessed were Akamai, Dell, HP, IBM, Oracle, Rackspace, Salesforce, Twitter and Yahoo. A thought. Many years ago, after decades of dedi... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Salesforce Worst of ‘Dirty’ Cloud Companies, Greenpeace says

Explore environmentalleader.com (Apr 18 2012) Construction , Carbon Footprint , Fossil Fuel , Cloud Computing

...w Clean is Your Cloud?, compares energy choices from global IT and internet giants including Apple, Google and this year’s top performer, Yahoo. Greenpeace estimates that just four percent of Salesforce’s u......15.3 percent in 2012. Apple now has the fifth-lowest score in the report. It leapfrogged Microsoft, IBM and Amazon. Home » Salesforce Worst of ‘Dirty’ Cloud Companies, Greenpeace says April 18, 2012 Sale... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Amazon, Microsoft low on Greenpeace clean-energy 'cloud' index

Explore The Seattle Times (Apr 17 2012) Construction , Carbon Footprint , Emissions , Fossil Fuel , Wind , Cloud Computing

...wable energy sources: solar, wind, hydroelectric, geothermal. Based on those criteria, Yahoo, Dell, Google and Facebook rank highest in Greenpeace's "clean energy index." Companies ranking the lowest: Sales......hest in Greenpeace's "clean energy index." Companies ranking the lowest: Salesforce.com, Oracle and IBM. Amazon, Microsoft and Apple are in the next-lowest group, according to Greenpeace's clean-energy i... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Low power is the new black for data centers

Explore GigaOM (Mar 6 2012) Construction , Servers

...te with our customers,” meaning AMD won’t use SeaMicro servers to go up against the likes of HP and IBM. In reality, however, it’s not that simple. What AMD gets from buying SeaMicro is the technology to......d so the SeaMicro deal is one more step toward transferring the value, which an end customer like a Google or a Facebook needs, to a company like AMD and away ... (Read Full Article)

Comment Mentions:   Intel   Google   Oracle

eBay Containers Push Frontiers of Efficiency

Explore Data Center Knowledge (Feb 27 2012) Construction , Cloud Computing , Servers

...chieving maximum energy efficiency and low environmental impact in data centers,” said Brad Brech, IBM representative and Green Grid board member. “The Green Grid is at the heart of this mission and the...... design, and aligning ourselves with The Green Grid’s DCMM from the beginning.” Large users such as Google, Yahoo, Facebook and Microsoft have reported industry-leading ratings in the 1.07 to 1.2 range. T... (Read Full Article)

Comment Mentions:   Google   Yahoo   The Green Grid

Putting power-hungry data centers on a diet

Explore Seattle DJC Newspaper (Feb 23 2012) Construction , Servers

...ams. These vital spaces are also energy hogs that can significantly affect a company’s bottom line. IBM recently discovered that the energy consumed by its data centers companywide accounted for 45 perce......level reevaluation is being led by global technology titans such as Microsoft, Facebook, Amazon and Google. On the server power side, “virtualization” is a technique for reducing energy consumption that mak... (Read Full Article)

Comment Mentions:   Amazon.com   Google   Facebook

Google Tops Greenpeace's Cool IT Rankings

Explore EnterpriseNetworkingPlanet (Feb 8 2012) Construction , Carbon Footprint , Fuel Cell , Wind

...December 2010's list and placed second this time around. Ericsson and Fujitsu tied for third place. IBM and HP round out the top 10 at ninth and tenth place, respectively. Key to Google's victory is transparency, at least when it comes to the environmental impact of its IT operations.... (Read Full Article)

Comment Mentions:   Greenpeace   Google   Cisco

Greenpeace Puts Google, Cisco, Fujitsu at Top of Green IT Rankings

Explore GreenBiz.com (Feb 7 2012) Construction , Solar , Cloud Computing

...or their own operations as well as advocating for policies that promote clean energy use worldwide. Google came out on top of the rankings this year, scoring 53 points out of a total 100. Cisco moved from f......rease in the quantity and strength of energy solutions offerings from many companies such as Cisco, IBM, Ericsson and Fujitsu," Greenpeace writes in the intro to the report, "we also see a ... (Read Full Article)

Comment Mentions:   Greenpeace   Fujitsu   Google

A New Net

Explore Technology Review (Feb 6 2012) Cloud Computing , Networking

...ologies of all time needs to be rethought. Stanford researchers have reshaped computing before—both Google and early work on the Internet itself came out of their labs—but Casado and his PhD supervisor, Nic...... what happened to the price of computer hardware in the personal-computing boom of the early 1980s. IBM's PC standard separated hardware and software, making operating systems like Microsoft Windows the ... (Read Full Article)

Comment Mentions:   Amazon.com   Forrester Research   Google

2011: The Year Data Centers Turned Green

Explore Wired News (Dec 30 2011)

...nergy efficiency — and no two data centers are alike. Out of necessity, the huge Internet players — Google, Facebook, Amazon, Twitter, Yahoo, and Apple — are finding ways to use greener energy and get more ......d from the servers. PUE: 1.15 Clear plastic walls help this HP data center keep its cool. Photo: HP IBM: Auckland, New Zealand IBM’s new down under data center uses environmental monitoring and a power ... (Read Full Article)

Comment Mentions:   Apple   Amazon.com   Iceland

Do BYO data centers make sense anymore?

Explore GigaOM (Dec 16 2011) Cloud Computing

...cal stuff — to the big cloud operators. That roster includes the aforementioned players as well as Google, Microsoft, IBM, Hewlett-Packard, Oracle and others that are building out more of their own data center capacity fo... (Read Full Article)

Comment Mentions:   Amazon.com   Google   Oracle

Bits Blog: Consultants in the Cloud

Explore Technology (Nov 25 2011) Cloud Computing

...ike him used to charge hundreds of thousands of dollars for a job like installing Lotus Notes in an IBM mainframe for a company. Now he sells Google Apps for business for the standard $50 per person per year, and gives Google $40 of that. In exchange, Cloud Sherpas aids companies in things like the migration of data onto Google’s servers, training people on the systems, and offering tips ... (Read Full Article)

Comment Mentions:   Google   Facebook   IBM

The Green Grid: modularity is sign of maturity

Explore DatacenterDynamics (Nov 15 2011) Construction , Cloud Computing

...ed for on-site deployment.” Nearly all major IT vendors sell modular data centers. They include HP, IBM, Dell and Cisco, among others. So do major infrastructure vendors, such as Emerson and PDI. There a......iple major Internet companies and providers of Cloud-based services. This group includes Microsoft, Google and Amazon. Download The Green Grid’s whitepaper on modular data centers here. (Read Full Article)

Comment Mentions:   Amazon.com   Google   Cisco

How solar can make data centers more efficient

Explore GigaOM (Nov 10 2011) Solar , Cloud Computing , Servers

...the cost of cooling data center equipment and guarantee a steady power supply? That’s the idea that IBM is exploring as it anticipates a greater use of servers that run on direct current (DC) and can res......at and requires the use of cooling equipment. Giant data farm operators such as Yahoo, Facebook and Google are always looking for lower-cost and efficient way to cool their data centers. Using ... (Read Full Article)

Comment Mentions:   Google   Yahoo   Facebook

Green Q&A: What impact does online time have on the environment?

Explore Home - San Jose Mercury News (Oct 29 2011) Carbon Footprint , Cloud Computing , Servers

...e gas emissions by an amount equivalent to taking some 2 million cars off the road. For its part, Google has been a real leader in the building of green data centers, even powering them with renewable ene......gy sources for the 10 largest IT companies involved in cloud computing, finding Apple, Facebook and IBM especially guilty of getting significant amounts of power from coal-fired power plants. (Facebook h... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

What's behind Iceland's first major data center

Explore ITworld (Oct 14 2011)

... giant data center outside the town center of Luleå,” in Sweden. It was around this time, too, that Google announced the opening of its data center in Hamina, Finland. And it was around this time, too, that......How to manage a mess of cables Will Tomas has just joined ITworld Darius Damalakas commented on Has IBM kicked OpenOffice.org to the curb? kburns asks Should I opt my brand and ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Iceland

Juniper Touts New Kit To Meet Mobile Challenge

Explore Home - eWeekEurope.co.uk (Oct 3 2011) Networking

...thernet switches, a new wireless LAN controller and new mobile security software for Apple iOS- and Google Android-based devices – are being offered under the vendor’s “Simply Connected” networking umbrella......co and HP – including the common Junos operating system and partnerships with the likes of Dell and IBM. (Read Full Article)

Comment Mentions:   Google   Cisco   Hewlett Packard