Apple and Greenpeace in War of Words over Dirty Clouds

Explore Datamation (Apr 20 2012) Construction , Power and Cooling , Fossil Fuel , Fuel Cell , Cloud Computing

...ty of the same. In the organization's "How Clean is Your Cloud?" report (PDF), Facebook, Google and Yahoo! are hailed for their efforts to power their clouds from renewal energy sources. Greenpeace took aim at Apple, Microsoft and Amazon over how the companies are powering the data centers that h... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Letter to Ballmer, Bezos, Cook: Go to Iceland

Explore SmartPlanet (Apr 20 2012)

...m Cook - As CEOs of Microsoft, Amazon and Apple, you’re probably aware that the environmental group Greenpeace this week branded each of your companies as laggards at improving the environmental friendliness of......oud computing operations. It says that compared to other big IT companies like Facebook, Google and Yahoo, you use too much coal and nuclear, and not enough “renewable” power. “Three of the largest IT comp... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace Gives Apple a Valuable Lesson in Stakeholder Engagement

Explore Triple Pundit (Apr 20 2012) Construction , Fuel Cell

...ow much electricity it uses, and that electricity demand will triple by 2020. This magnitude drives Greenpeace to highlight companies like Google, Yahoo and Facebook that lead the way by moving toward powering their clouds with clean energy, as well a... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Cloud's dirty laundry to be aired by Greenpeace

Explore crn.com.au (Apr 18 2012) Construction , Emissions , Fossil Fuel , Fuel Cell

...ple, Dell, Facebook, Google, HP, IBM, Microsoft, Oracle, Rackspace, Salesforce, Akamai, Twitter and Yahoo. Google ranked high in Greenpeace’s overview, but more recent investments in Taiwan, Singapore and Hong Kong raised questions over th... (Read Full Article)

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Amazon Receives Failing Grade in Greenpeace “How Green is Your Cloud” Report

Explore Web Host Industry Review (Apr 18 2012) Construction , Fossil Fuel , Cloud Computing

...oor grade with its data center receiving an F and its use of clean energy standing at 15.3 percent. Greenpeace praised Yahoo, Facebook and Google for constructing highly efficient data centers, as well as their use of renewa... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace slams Amazon over green datacentre efforts

Explore ZDNet UK (Apr 18 2012) Construction , Power and Cooling , Carbon Footprint , Fuel Cell , Solar , Cloud Computing

...joined next year by our new facility in Oregon running on 100-percent renewable energy." Meanwhile, Greenpeace praised Yahoo, Facebook and Google for their decision to build highly efficient datacentres and obtain power from... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Salesforce Worst of ‘Dirty’ Cloud Companies, Greenpeace says

Explore environmentalleader.com (Apr 18 2012) Construction , Carbon Footprint , Fossil Fuel , Cloud Computing

...y choices from global IT and internet giants including Apple, Google and this year’s top performer, Yahoo. Greenpeace estimates that just four percent of Salesforce’s used power is drawn from renewable sources – less ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

How Clean is Your Cloud? - Apple responds

Explore Greenpeace UK (Apr 18 2012) Construction , Power and Cooling , Fuel Cell , Solar , Cloud Computing

...t time that the data center would consume about 20 million watts at full capacity — much lower than Greenpeace’s estimate, which is 100 million watts. In territory served by Duke, a million watts is enough to p......rt of the solution to old-fashioned problems like emissions from coal. Some companies, like Google, Yahoo and Facebook are already doing that, by taking steps to move toward powering their clouds with ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple slaps back at Greenpeace for dirty-cloud report

Explore Technology News (Apr 17 2012) Construction , Fossil Fuel , Fuel Cell , Wind

...l and "dangerous nuclear." Those companies also scored lower than competitors, including Google and Yahoo, because they disclose less information on energy use. Before publishing its report yesterday, Greenpeace shared its estimate for the power Apple's North Carolina power plant would use based on the size of... (Read Full Article)

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Greenpeace Gives Apple, Amazon Low Marks for 'Dirty' Clouds

Explore pcmag.com (Apr 17 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Cloud Computing

...e from the group for committing to renewable energy, particular with its new data center in Sweden. Greenpeace also lauded Google and Yahoo for "prioritizing access to renewable energy in their cloud expansion, and [becoming] more active i... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

How Clean is your Cloud - Apple responds

Explore Greenpeace (Apr 17 2012) Construction , Fuel Cell , Solar , Cloud Computing

...t time that the data center would consume about 20 million watts at full capacity - much lower than Greenpeace's estimate, which is 100 million watts. In territory served by Duke, a million watts is enough to p......rt of the solution to old-fashioned problems like emissions from coal. Some companies, like Google, Yahoo and Facebook are already doing that, by taking steps to move toward powering their clouds with ... (Read Full Article)

Comment Mentions:   New York Times   Apple   Greenpeace

Amazon, Microsoft low on Greenpeace clean-energy 'cloud' index

Explore The Seattle Times (Apr 17 2012) Construction , Carbon Footprint , Emissions , Fossil Fuel , Wind , Cloud Computing

...he clean/renewable energy sources: solar, wind, hydroelectric, geothermal. Based on those criteria, Yahoo, Dell, Google and Facebook rank highest in Greenpeace's "clean energy index." Companies ranking the lowest: Salesforce.com, Oracle and IBM. Amazon, Micro... (Read Full Article)

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Greenpeace slams Apple despite its clean power data center plans

Explore GigaOM (Apr 17 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Cloud Computing

... short on sourcing clean power for data centers. Other Internet companies that drew weak marks from Greenpeace’s report include Amazon, and Microsoft. In contrast, Google, Yahoo and even Facebook drew praise from Greenpeace’s latest “How Clean Is Your Cloud,” report. The 50+ page report ranks over a dozen Internet compani... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace: Time for cloud companies to come clean

Explore Technology News (Apr 17 2012) Construction , Fossil Fuel , Fuel Cell , Solar , Cloud Computing

Greenpeace is pushing harder for cloud-computing companies to cut back on coal and tap into cleaner sources of......cy of their data centers, advocate for clean-energy policies, and disclose energy usage. This year, Yahoo, despite its dire financial troubles, boasts the highest clean-energy index because of its efficien... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Green Q&A: What impact does online time have on the environment?

Explore Home - San Jose Mercury News (Oct 29 2011) Carbon Footprint , Cloud Computing , Servers

...our life on Google is zero." In an April 2011 report titled "How Dirty Is Your Data?" the nonprofit Greenpeace examined energy sources for the 10 largest IT companies involved in cloud computing, finding Apple,......cilities ever designed and constructed -- from a utility that derives most of its power from coal.) Yahoo, Amazon and Microsoft scored best in use of renewable alternative energy sources for cloud services... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple Building Solar Farm to Accompany 1B North Carolina Data Center

Explore Web Host Industry Review (Oct 26 2011) Solar

... track record for environmentally conscious activity. According to Venture Beat, it ranked ninth on Greenpeace’s list of Greenest technology companies, ahead of a few of what you might consider key competitors.......the fact that earlier this week the company made big news by hiring away the data center chief from Yahoo, the data center is clearly an area of focus for the company. PREVIOUS: Web Host CyberlinkASP Expa... (Read Full Article)

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Global server farms around the world

Explore Telegraph.co.uk (Oct 26 2011) Solar , Servers

...19, using an air-cooling system to reduce power usage. Nonetheless, Facebook has been criticised by Greenpeace because the power it does use if 63pc coal generated. Built in 2006, this was one of the first serv......s Colt Telecoms, but they decided to open it out to other customers. Quincy, Washington (Microsoft, Yahoo!, Dell) The cluster of server farms in this formerly sleepy farming community, probably ranks as th... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Iceland

Apple building solar farm for data center

Explore GigaOM (Oct 25 2011) Solar , Cloud Computing

...are relatively small and can only power a small portion of data center’s power needs. While Google, Yahoo, Facebook and others have been rather vocal about their interest in clean power and greener data ce......I’ve heard about Apple showing any interest in providing its data centers with clean power. In fact Greenpeace estimated that Apple only sourced 6 percent of the power for its data centers from ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Google Wants to Show Why the Cloud Means Bigger is Greener

Explore GreenBiz.com (Oct 20 2011) Carbon Footprint , Cloud Computing , Servers

...it would rank fifth for the amount of electricity usage, just below Japan and above Russia." Yikes! Greenpeace ranked Google as the second-best of the big Internet companies, behind Yahoo. Google was penalized for keeping lots of information about its operations secret. In September, p... (Read Full Article)

Comment Mentions:   New York Times   Greenpeace   Amazon.com

Google keeps its Googlers going via green buildings

Explore siliconrepublic.com (Aug 19 2011) Power and Cooling , Carbon Footprint , Solar

Comment Mentions:   Apple   Greenpeace   Amazon.com

A Green Cloud Is a Transparent Cloud

Explore Reuters.com (Jun 13 2011) Emissions , Cloud Computing

Comment Mentions:   Greenpeace   Yahoo   Cisco

Adopt 'right balance' for green clouds

Explore zdnetasia.com (May 23 2011) Carbon Footprint , Fossil Fuel , Solar , Wind , Cloud Computing

...with the problem of powering their services with clean, renewable energy sources such as Google and Yahoo, noted Daniel Kessler, communication manager at Greenpeace International. Others such as Facebook have made decisions that will increase its demand for coal p... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Facts and Figures Behind Greenpeace’s Green Data Center Report

Explore GigaOM (Apr 26 2011) Monitoring

What are the facts and figures behind Greenpeace’s big data center report card last week? While much of the coverage of the report focused on the A-......le much of the coverage of the report focused on the A-to-F grades ranking Apple, Facebook, Google, Yahoo, Microsoft, IBM and others, the report also laid out some broad categories where IT giants can be l... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

greenpeace shifts its sights to apple - by Peter Judge

Explore Views and Opinions on Green IT (Apr 25 2011)

...s carry on much as before, But the day saw a shift in the ongoing PR war over data center energy. Greenpeace’s report, How Dirty is your Data ranked ten leading cloud IT companies according to how “dirty” ele......oud resources, will boost the amount of tech we use, and add needlessly to IT’s carbon footprint. Yahoo came off best in the report, with a coal intensity of ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com