Peter Judge is editor of TechWeekEurope UK
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Peter Judge is editor of TechWeekEurope UK
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So keep on doing what you are doing - and be careful with your sums!
Peter Judge is editor of TechWeekEurope
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Data center energy use is an issue on two levels. Energy is a major cost, and everyone wants their data centers deliver as many MIPs (or LOLs or OMGs) per dollar as they possibly can. That means reducing the electricity bill wherever possible, and getting the best MIPs per MegaWatt-hour (MWh). But also, energy is political. Big companies with a public profile to maintain need to be seen to be doing the right thing. Environmental activists want everyone to do the right thing by the planet - so they put pressure on the most public targets, to get visible public action and responses which promote the kinds of action they want.
There’s good news this week on data center energy use by the giants. Facebook has started to post energy (and water) efficiency figures for its data centers on public dashboards, and Google is successfully pushing providers like Duke Energy to use more renewable energy. But there’s been a big question raised about the energy use of the cloud as a whole.
Peter Judge is UK Editor of eWEEK Europe, the website for IT
professionals that leads on sustainable technology.
A long-time technology journalist, Peter has had senior editing
positions at ZDNet UK, IDG's Techworld, and IT Week. He has
contributed articles to mainstream media including the London Times
and the Guardian, as well as designing conferences, writing books and
producing reports. He has also been a telecoms analyst.
Peter has two degrees, in Physics and Fine Art.
