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Categories:
Data Center Design: Construction, Container, Monitoring, Power and Cooling
Policy: Cap and Trade, Carbon Footprint, Carbon Reduction Commitment, Carbon Tax, Emissions
Power: Biomass, Fossil Fuel, Geothermal, Hydro, Nuclear, Solar, Wind
Application: Cloud Computing, Grid Computing
Technology: Microblogging, Networking, Servers, Storage, Supercomputer
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Sponsor: Verne Global
Verne Global is one of the few data centers in the world that is fully powered by 100% renewable energy sources. Based in Iceland, Verne Global uses the natural power resources, geothermal and hydro-electric, and the outside ambient temperatures to offer free cooling to its clients. Verne offers wholesale data center space architected using modular designs to large corporations worldwide. It is connected to Europe and the United States with multiple high-speed cables. Brochure
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Geothermal Energy in Iceland
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About the Editors
Lisa Rhodes
Lisa Rhodes is Vice President of Marketing and Sales at Verne Global. Lisa Rhodes is responsible for all aspects of customer interaction, marketing and public relations. Over the past twenty years, she has held senior sales and operations roles in ...
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Quotes
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“ I thank IBM for its continued commitment to North Carolina. This facility promises to be one of IBM's greenest data centers in the world, proving once again that green is gold for North Carolina. ”
By Bev Perdue -
“ As a company we applaud the intentions of the CRC and the move to reduce carbon emissions at some of the largest organisations in the UK, whom to date have not been subject to any regulation in this area ”
By Brian Murray -
“ It may be advantageous to get rid over your technology more quickly. Data centers built even five years ago were not built with these sensibilities in mind. ”
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“ The days of leaving doors open to encourage customers in and leaving lights on 24 hours a day will be left behind as high street retailers look for the quick wins in the race to cut carbon emissions. ”
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“ What makes us unique is that we are able to offer our customers a cost effective, yet truly green solution to their data center needs by providing the benefits of Iceland's 100% free cooling, renewable energy resources and predictable forecasting of energy pricing. ”
By Jeff Monroe
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Views and Opinions on Green IT
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UK Cap and Trade Tirades go on - by Peter Judge
Explore Article Views and Opinions on Green IT (18 hours, 9 min ago) Cap and Trade
This week has been another turbulent one for the green tech agenda. The backlash against fair UK's CRC carbon trading scheme got underway, and the overall global warming science got another kicking in the press too. . Firstly, the climate researchers whose emails were stolen got told off by the UK's information commissioner for not obeying Freedom of Information legislation. The group, at the University of East Anglia denies the charge, and has its own inquiry underway. But even if they did stonewall requests for data - which may well have been vexatious and excessive - that doesn't undermine the ...
(Read Full Article)
Comment on Article Mentions: Peter Judge Norway CRC
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president obama makes a new pitch for green - by Paul Bernier
Explore Article Views and Opinions on Green IT (Feb 5 2010)
The environment was a key theme of President Obama’s State of the Union address last week. He pushed the Senate to follow the House in passing comprehensive energy and climate legislation. (The House passed the Waxman-Markey bill in June. The bill aims to lower U.S. greenhouse gas emissions 17 percent by 2020. In fact, the President committed to that target during his speech late last year at the United Nations Climate Change Conference in Copenhagen.) During the State of the Union, address, the President also noted that the science behind arguments that the Earth is experiencing climate change due to ...
(Read Full Article)
Comment on Article Mentions: Barack Obama Waxman-Markey American Clean Energy and Security Act.
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Microsoft joins the data center climate-matching crowd - by Doug Mohney
Explore Article Views and Opinions on Green IT (Feb 3 2010)
On the Emerald Isle – and how appropriate is that for a green IT story? – Microsoft is waxing poetically about the efficiencies it is getting because of Ireland's climate. It's another benchmark in the latest hot green trend of building data centers in parts of the world where you can simply dump waste heat outside. More specifically, Microsoft's new data center near Dublin is 50 percent more efficient, reports a New York Times blog piece. With the temperatures outdoors "ninety-five percent of the time" at the temperatures servers happen to "love," the HVAC only gets turned on 5 percent ...
(Read Full Article)
Comment on Article Mentions: Doug Mohney New York Times Microsoft
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Featured Articles
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Data Centers Can Apply for Energy Star Rating in June
Explore Article environmentalleader.com (19 hours, 5 min ago) Power and Cooling , Cloud Computing , Servers
The EPA hopes to launch its Energy Star program for data centers in June, reports PCWorld. Earlier, the program had been tentatively scheduled to launch in early 2010. Last May, EPA launched Energy Star for servers. EPA said it is working on Energy Star for uninterruptable power supplies, or UPS systems, according to PC World. With the forthcoming rating system, data center operators will be able to assess the energy use of their facilities and receive a metric that allows them to compare how they are performing relative to their peers.
(Read Full Article)
Comment on Article Mentions: The Green Grid U.S. Environmental Protection Agency
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U.K. Lawmakers Call for Intervention in Carbon Market (Update1)
Explore Article BusinessWeek (19 hours, 38 min ago) Construction , Carbon Tax , Emissions , Fossil Fuel , Nuclear
Europe needs stricter limits on greenhouse gases and the power to intervene in carbon markets as its cap-and-trade program fails to encourage investments in cleaner energy, U.K. lawmakers said today in a report. “It is imperative that there are mechanisms for reducing the EU cap,” the committee said. While the U.K. alone couldn’t change EU caps, the 16-member panel representing the Labour, Conservative and Liberal Democrat parties said “the U.K. should be prepared to act “unilaterally” to curb its supply of permits and “demonstrate a continuing leadership role on tackling climate change.”
(Read Full Article)
Comment on Article Mentions: Europe
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Avatar, Hollywood and the Data Center
Explore Article Data Center Knowledge (20 hours, 43 min ago) Storage
Back in December we shared some details about the powerhouse data center at Weta Digital, which is responsible for the digital effect featured in the 3D sci-fi epic ”Avatar.” The stunning visual effects produced at Weta have won several awards in past years and Avatar is nominated for nine Academy Awards, including Art Direction, Cinematography, and Visual Effects. As the movie continues to generate awards and attention, IT vendors are sharing details of how their systems played a role in creating “Avatar.” Last week NetApp outlined details of how its storage systems helped reduce Weta’s data management overhead by 95 ...
(Read Full Article)
Comment on Article Mentions: Apple
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Companies Not Helping Themselves With Data Centre Efficiency
Explore Article Home - eWeekEurope.co.uk (Feb 8 2010) Servers
Green Grid research reports that most companies are not offering incentives to their employees to help increase energy efficiency. Two-thirds of enterprises that deploy data centres currently have no corporate incentives in place for increasing energy efficiency in those IT systems, industry research made public on 4 Feb by The Green Grid reported. This equates with the fact that most companies are not currently offering incentives to their employees to help increase energy efficiency, even though doing so could mean substantial bottom-line and environmental results, the report said. "Incentives do not have to be monetary to be effective; employees often ...
(Read Full Article)
Comment on Article Mentions: Cisco The Green Grid U.S. Environmental Protection Agency
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Cisco OTV: Moving VMs Across Data Centers
Explore Article Data Center Knowledge (Feb 7 2010) Cloud Computing , Networking
In the beginning, there were text files. As the Internet evolved, the files moving across the network grew in size – first photos, then videos, then widgets. And now, with virtualization transforming many IT departments, virtual machines loom as the next payload networks must confront. On Monday Cisco Systems (CSCO) will officially introduce a new technology that will make it easier to seamlessly move groups of virtual machines between data centers. Cisco says its Overlay Transport Virtualization (OTV) solves many of the challenges that have made it difficult to shift large workloads between facilities, potentially opening new frontiers in disaster ...
(Read Full Article)
Comment on Article Mentions: Norway Cisco
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Should You Build or Outsource Your Data Center?
Explore Article Data Center Knowledge (Feb 5 2010)
The modern-day IT executive has become an integral part of any business. Systems are now vital to revenue generation, and the ever-increasing demands for online and near-instantaneous access have stretched budgets and staff. Maintaining a competitive enterprise is becoming more difficult every day. One of the key ways to increase performance is to focus on your organization’s core value activities. These core activities produce the most value for an organization. Unfortunately, many executives lose sight of this and become engaged in “empire-building” or “tinkering” because something “looks like a fun project” or this “will really enhance my resume”.
(Read Full Article)
Comment on Article Mentions: Uptime Institute Data Center Knowledge
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Green IT Is Still On the 'To Do' List
Explore Article Home - eWeekEurope.co.uk (Feb 5 2010) Cloud Computing
Around half of businesses operating in the UK's IT sector do not have a green IT strategy – and those that do would like to see tax incentives from the government, according to online recruitment group The IT Job Board. While more than a third (37 percent) of businesses have a green IT strategy in place, just under half (44 percent) do not, according to research. The survey of 148 IT professionals also found that the key factor in any sustainable strategy is money. Half (49 percent) of the people surveyed said that the main objective for any green IT ...
(Read Full Article)
Comment on Article Mentions: Cisco CRC
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Analyzing Energy-Efficiency Metrics Can Reduce Energy Use in Data Centers
Explore Article environmentalleader.com (Feb 5 2010) Cloud Computing , Servers , Storage
Capturing and analyzing energy efficiency-metrics in data centers can improve business management decisions in several areas, particularly as computing and storage requirements grow, coupled with rising electricity costs, according to a report from Info-Tech. These include improving capacity planning for power and cooling infrastructure, avoiding costly brownouts and service interruptions, meeting corporate priorities for “green” initiatives, [...]
(Read Full Article)
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Green Grid to release new data center efficiency tools
Explore Article infoworld.com (Feb 4 2010) Cloud Computing , Servers
The Green Grid Consortium will release two free tools in the coming months to help companies measure and improve the energy efficiency of their data centers. The new tools are both Web-based and will be available through the Green Grid's Web site by the end of March. The consortium is presenting them at its third annual conference on Thursday in San Jose, California.
(Read Full Article)
Comment on Article Mentions: The Green Grid Dell Intel
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IBM unveils its $360 million RTP data center
Explore Article Local Tech Wire (Feb 4 2010) Cloud Computing
Big Blue is touting its efforts to go green with its new $360 million data center at its 10,000 employee campus in RTP. On Thursday, IBM (NYSE: IBM) unveiled its massive collection of data processing computer servers that the company says uses half the energy of a typical complex. Among its first tennants - IBM's own Web site. The new data center in IBM’s largest worksite in the world was designed to support companies moving into cloud computing, where the operating and other software are stored at a remote site and used as needed instead of stored on a user’s ...
(Read Full Article)
Comment on Article Mentions: IBM
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Report: Yahoo Hosting Unit No Longer for Sale
Explore Article Data Center Knowledge (Feb 4 2010) Cloud Computing
Back in September, when Yahoo was intensifying its efforts to sell assets and refocus its business, there were reports that the company was trying to sell its Yahoo Small Business web hosting unit for between $350 million and $500 million. Apparently few buyers surfaced, and this week DailyFinance reported that Yahoo has called off the sale effort and will hold onto its hosting business. ”We are focused on competing and winning in Yahoo Small Business,” Yahoo’s Brian Nelson told the news site. “We will always look at parts of the business where divestitures, partnerships or outsourcing could generate incremental value ...
(Read Full Article)
Comment on Article Mentions: Yahoo
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Measuring the smart-grid effect
Explore Article Technology News (Feb 4 2010) Monitoring , Carbon Footprint , Emissions , Fossil Fuel
Good old-fashioned guilt and frugality might go a long way toward helping the U.S. reduce its carbon footprint. Converting the U.S. electricity grid to a series of smart grids would have a significant impact on carbon emissions from utilities mainly because the shift would tend to change people's usage habits, according to a report released last week by the Department of Energy's Pacific Northwest National Laboratory (PNNL). Researchers at PNNL's Electricity Infrastructure Operations Center (EIOC) used real-time U.S. electric grid data, advanced software, modeling computation, and data from existing smart-grid projects to determine whether, and by how much, a series ...
(Read Full Article)
Comment on Article Mentions: United Kingdom Department of Energy CNET News
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Cloud Monitoring Services: A Resource Guide
Explore Article Data Center Knowledge (Feb 4 2010) Monitoring , Cloud Computing
The cloud computing market has spawned an ecosystem of third parties that provide tools that monitor the performance of your hosted apps in the cloud, or keep a watch over public clouds (notably Amazon EC2) for breaks in service-level agreements. Some cloud computing monitoring services provide a single dashboard for SysAdmins to check the status of all their different clouds, whether public or private. Below is a list of cloud monitoring companies (in alphabetical order) with a brief description of what they offer. We will continue to update this list as new suppliers come on board. Have we missed someone?
(Read Full Article)
Comment on Article Mentions: Amazon.com Europe IBM
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Top Data Center Groups Meet, Discuss Efficiency
Explore Article Data Center Knowledge (Feb 4 2010) Servers
Eight groups involved in the data center industry met last month and agreed on “guiding principles” for measuring energy efficiency in data centers using the Power Usage Effectiveness standard popularized by The Green Grid. The Jan. 13 meeting involved representatives of The Green Grid, the 7×24 Exchange, The Uptime Institute, the Silicon Valley Leadership Group, the U.S. Department of Energy, the U.S. Environmental Protection Agency’s Energy Star Program, the U.S. Green Building Council, and the HVAC industry group ASHRAE.
(Read Full Article)
Comment on Article Mentions: The Green Grid Uptime Institute ASHRAE
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Government Carbon Reduction Commitment 'has loopholes'
Explore Article computerworlduk.com (Feb 4 2010) Carbon Reduction Commitment , Emissions
Morse, the IT services company, has called for the government to amend its Carbon Reduction Commitment after identifying “loopholes” that it said could undermine the commitment’s principles. The company claims that the CRC encourages offshoring by not taking into account the power businesses use outside of the UK. The CRC Energy Efficiency Scheme, developed by the Department of Energy and Climate Change (DECC), aims to encourage organisations to reduce their power consumption. Due to begin in April, businesses with a half-hourly electricity usage of more than than 6,000 megawatt-hours will have to buy ‘allowances’ based on the level of usage. ... (Read Full Article)
Comment on Article Mentions: Decc CRC
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News From Around The Web
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VeriSign On Data Consolidation
Explore Article Forbes.com (Feb 4 2010) Cloud Computing , Servers
VeriSign is a billion-dollar company that provides identity and Internet infrastructure services to businesses. Chief technologist Ken Silva spends about half his time working on internal IT projects. One of Silva's main goals is to reduce the overall number of computers and applications it takes to run VeriSign's ( VRSN - news - people ) various services through "data center consolidation," the process of taking many small data center setups and combining them into a larger, more centralized operation. Silva talked with Forbes about winnowing its infrastructure and what that means for employees and customers.
(Read Full Article)
Comment on Article Mentions: IBM Forbes
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Data Centers Heat Offices, Greenhouses, Pools
Explore Article Data Center Knowledge (Feb 3 2010)
A growing number of data centers are redirecting the heat from their hot aisles to nearby homes, offices, greenhouses and even pools. The ability to re-use excess heat from servers is being built into new data centers, helping to improve the energy efficiency profile of these facilities. The latest example comes from Telecity, which is using waste heat from its new Condorcet data center in Paris to heat an on-site Climate Change Arboretum, where scientisits will recreate the climatic conditions expected to prevail in France in 2050. Société Forestière and the French National Institute for Agricultural Research (INRA) will use ...
(Read Full Article)
Comment on Article Mentions: IBM Syracuse University
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Savvis Ready to Build, and May Go Shopping
Explore Article Data Center Knowledge (Feb 3 2010) Construction , Cloud Computing
Savvis (SVVS) is in building mode, and may be going shopping as well. The managed hosting provider plans to build additional data center space in the northern Virginia and London markets, in addition to the expansion announced today in Chicago. The company estimates that it will spend about $55 million on its current data center projects, which also includes an expansion in Weehwaken, New Jersey. Savvis also detailed improving results in its cloud computing operation, and predicted further growth ahead as companies shift to a pay-as-you-go model.
(Read Full Article)
Comment on Article Mentions: Europe
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Green Data Centers Sprouting Across the Land
Explore Article Insurance Networking News (Feb 3 2010) Power and Cooling , Cloud Computing
This week, IBM Corp. opened up a new pavilion at Epcot Center, which focuses on its “SmarterPlanet” initiatives—green, collaborative and intelligent technologies. At the center of the Epcot exhibit is its green data center, based on the latest energy-efficient technologies and IBM's Scalable Modular Data Center concept. The green data center also features a cloud computing demonstration. And, in the true spirit of green, IBM will donate unused computing resources to the World Community Grid, which allocates thousands of computers from around the world to accelerate medical, humanitarian and environmental research.
(Read Full Article)
Comment on Article Mentions: IBM
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HP Offers 20-Foot Version of POD Container
Explore Article Data Center Knowledge (Feb 3 2010) Construction , Container
HP has rolled out a 20-foot Performance-Optimized Datacenter (POD), offering a smaller version of the 40-foot container it introduced in 2008. The new offering offers a lower price point for companies that need mobile computing or expansion space, but may not require a full container of IT equipment. With the smaller form factor, HP also matches the container options from Rackable, Verari and IBM, which all offer the choice between a 20-foot or 40-foot container. The marketing of the 20-foot unit also reflects a focus on customer choice. The 40-foot POD was painted blue and featured prominent HP logos. The ...
(Read Full Article)
Comment on Article Mentions: IBM
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Will Carbon Reduction Commitments Hurt U.K. Green Data Centers?
Explore Article greenercomputing.com (Feb 3 2010) Emissions , Cloud Computing , Servers
IT industry experts are calling on the UK government to amend the imminent Carbon Reduction Commitment (CRC) energy efficiency scheme, warning that it will force participants to outsource energy-intensive IT infrastructure to offshore operators, which could drive up overall emissions from the sector. The legislation comes into effect in April and will apply to about 5,000 large UK public and private sector organizations that consume more than 6,000MWh of electricity per year. As a result, many of the UK's larger data centers will be covered by the scheme and will be required to report on their energy use and attempt ...
(Read Full Article)
Comment on Article Mentions: United Kingdom Carbon Reduction Commitment
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New at Disney: It's a Data Center World After All
Explore Article NetworkWorld.com (Feb 2 2010) Construction , Cloud Computing , Servers
Visitors to Disney's Epcot Center in Orlando can walk around the world, stopping at pavilions that aim to give them a taste of other countries. Now, Disney and IBM hope to give visitors a unique look at the information technology that delivers the modern world's everyday necessities as well. Last week, the two companies unveiled the latest revision of their collaboration-the Smarter Planet-an exhibit on how technology can save energy and Earth's resources. Based on concepts espoused in IBM's 14-month-old marketing push of the same name, Smarter Planet allows guests to explore the impact of various technologies, such as using ...
(Read Full Article)
Comment on Article Mentions: IBM
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Facebook’s Green Data Center, Powered by Coal?
Explore Article Data Center Knowledge (Feb 2 2010) Fossil Fuel , Solar
Here’s an interesting wrinkle on the unveiling of the new Facebook data center in Prineville, Oregon. In announcing the facility, Facebook emphasized its energy efficiency and use of renewable power resources. Cheap, green hydro power was a major attraction when Google built a data center in Oregon, so it was assumed that the Facebook data center would be supported primarily by hydro power from the Bonneville Power Administration (BPA). Not so, according to Matt Stansberry from SearchDataCenter. Matt, an Oregon resident, took a closer look at the utility power that will support Facebook.
(Read Full Article)
Comment on Article Mentions: Google
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Carbon Dioxide, Cap and Trade, and the Data Center
Explore Article Relocate (Feb 2 2010) Cap and Trade , Carbon Tax , Emissions , Fossil Fuel , Geothermal
Regardless of what you may think about anthropogenic global warming (climate change caused by human activity) or the recent scandal centering on the ethics and motivations of certain climate scientists, carbon dioxide is a substance that is in the political dog house. Residents of member states in the European Union have already seen the institution of a cap and trade system designed to reduce carbon dioxide emissions through government regulation; residents of the United States may well be in for a similar system. Although data centers generally do not, by themselves, spew carbon dioxide into the atmosphere, their operation does ...
(Read Full Article)
Comment on Article Mentions: Iceland
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Morse Identifies Loopholes in CRC Regulations
Explore Article Home - eWeekEurope.co.uk (Feb 2 2010) Carbon Reduction Commitment , Emissions , Wind
The government's CRC laws are flawed, as companies can simply offshore their data centres and it doesn't take into account power from renewable sources, warns Morse's Brian Murray IT services provider Morse has identified what it believes are a number of serious flaws with the British government's looming CRC (carbon reduction commitment) regulations. The UK's Carbon Reduction Commitment is now called the CRC Energy Efficiency Scheme and is due to begin in April 2010. However Morse feels it has the potential to pose a “serious threat to UK businesses and could even have little, no or possibly negative effect on ...
(Read Full Article)
Comment on Article Mentions: Europe Carbon Reduction Commitment CRC
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Google Extends Outside Research Funding to New Fields
Explore Article Technology (Feb 1 2010)
Google, like other leading technology companies, funds university research in fields where its interest and the interest of science coincide. Until now, the company has done that mainly with lots of smaller grants, typically $50,000 or so. But Google is stepping up its funding. In a focused approach that it is announcing on Tuesday, the company is making a $5.7 million commitment to a dozen university research projects. The program funds are earmarked for four areas: machine learning, the use of cellphones as data collection devices in science, energy efficiency in computing and privacy. “We’ve identified four extremely important areas, ...
(Read Full Article)
Comment on Article Mentions: Carnegie Mellon University Google
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UK total emissions fall by 1.9%
Explore Article edie.net (Feb 1 2010) Construction , Emissions , Fossil Fuel
Total UK emissions fell in 2008 according to figures published by the Department for Energy and Climate Change. Announced today (2 February) UK emissions in 2008 of the six greenhouse gases covered by the Kyoto Protocol were estimated at 628.3m tonnes of carbon dioxide. This was 1.9% lower than the 2007 figure of 640.5m tonnes, with the fall largely down to cuts of 7.3% (1.3 MtCO2e) from industrial processes. However, the residential sector saw an increase in emissions of 3.1% equal to 2.5 MtCO2e.
(Read Full Article)
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Take one step at a time when planning data center energy efficiency agenda
Explore Article ZDNet Technology News (Feb 1 2010) Servers
Riddle me this: What’s the easiest thing you can do to improve energy efficiency in your data center? Answer: Turn up the heat. That’s the opinion of John Bennett, worldwide lead for data center transformation solutions with IT giant Hewlett-Packard. That comes through actions such as rationalizing hot and cold aisle placement, optimizing airflow, investing in thermal zone mapping and simply letting the thermostat run a little higher. “Anyone walking into a data center should break a sweat, not have to wear a jacket,” Bennett says.
(Read Full Article)
Comment on Article Mentions: Hewlett Packard
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Cap and Trade - By Peter Judge
Explore Article Views and Opinions on Green IT (Feb 1 2010) Carbon Reduction Commitment
There is a law of unintended consequences. Pompously, it says "any intervention in a complex system may or may not have the intended result, but will inevitably create unanticipated and often undesirable outcomes". More simply, it just says: things don't always turn out the way you want. Governments who set up regulations mandating green behaviour are going to have to deal with a lot of unintended consequences this year, as they build complex new systems designed to change behaviour. As I said last week, cap and trade schemes are an attempt to build a system with a financial incentive to ...
(Read Full Article)
Comment on Article Mentions: Peter Judge CRC
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Humana Builds A Twenty-First Century Data Center For Healthcare
Explore Article Network Computing (Feb 1 2010) Cloud Computing , Servers
Healthcare costs face national scrutiny--and healthcare companies are responding with green data centers designed to deliver lower capital and operating expenses (CAPEX and OPEX).They are doing this by systematically reducing energy costs and by virtualizing away hardware and the costly software licensing fees that go with it. A case in point is Louisville, Kentucky-based Humana, Inc., a Fortune 200 corporation that employs 23,500 associates to market its health benefit consumer services in 50 states, Washington, D.C. and Puerto Rico. Humana decided in the mid-2000s to proceed with a green data center build that would not only deliver hard dollar savings ...
(Read Full Article)
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